Click the following link to see my original Storify article: https://storify.com/bmmediablog/public-history-and-twitter-online-promotion.
For the fields of public and digital history, Twitter is another medium in which to share thoughts, ideas, projects, articles, and news with the world. In a way, it can act as free advertising and promotion to reach larger and more diverse audiences than ever before. Both organizations and individuals within the realms of public history and digital history use Twitter as a way of promoting themselves, their events, their research, and articles.
The above tweet acts as an advertisement for the Institute for Historical Research’s Digital History seminar. In fact, the entire Twitter account is an advertising tool for IHR, as many Twitter accounts are for companies, organizations, and individuals. This particular tweet promotes a specific event held at an actual location.
Much like the Institute for Historical Research, the Lincoln Museum and Library, which is a department of the Lincoln Memorial University in Tennessee, often uses their Twitter account to promote their events and activities. Considering the prevalence of digital technology in the world of 2017, it makes sense that an organization would use Twitter to promote and advertise their events. If a public history organization wishes to remain relevant in this ever-changing world, they must take advantage of social media and all that it has to offer. The Lincoln Museum and IHR demonstrate that public historians and digital humanists can use Twitter to effectively promote their messages to a wide audience.
In case you were wondering, such a use of Twitter within the public history and digital history fields is not limited to the English-speaking world.
According to Bing translator, this tweet says in Italian, “Open until 6 September registrations for the advanced training course in Public and Digital History.” In this example, we see an organization advertising an educational course in the realms of public and digital history. Thus, such groups are using Twitter for more than just a tool to advertise exhibits and articles. They are using it to promote workshops and classes that teach others how to work within the public history and digital history worlds.
While organizations use Twitter to promote in-person events, they also use it to promote digital content. Take, for instance, the following digital history-related tweet from a website dedicated to exploring Washington, D.C.
While not explicitly a public history or digital history site, Curbed DC has engaged in both realms in this tweet and the linked page. The page is a fascinating way for people to interact with a map of our nation’s capital. Within the map, Curbed DC has identified landmarks where prominent buildings, that have since been demolished, once stood. As you scroll through the page, it identifies the point on the map with a brief article about the landmark. Yet again, an organization is using Twitter as a means of promoting their content.
Likewise, individuals use Twitter to promote their content. In the following Tweet, Chris Cantwell, a history professor specializing in religious, public, and digital history at the University of Wisconsin-Milwaukee, uses his Twitter account to promote his own research.
Interestingly, Professor Cantwell’s tweet embraces three aspects of the historical discipline: religious history, public history (since it is an article written for a public audience), and digital history (since the medium he used for the article was online, rather than in a print journal).
As a final example, the Latin American Studies and Collections at the University of Texas Austin neatly sums up the idea of Twitter as a promotional tool in a complete way.
This Tweet addresses public and digital history in multiple ways. Primarily, it promotes and highlights specific research and digital work done within the department of Latin American Studies. As such, Twitter is again used as a promotional tool to get people to read the linked article. Additionally, the Twitter account included a picture of digitized document within the tweet. This action causes the reader to directly engage history merely by seeing the picture. By showcasing their digital work, the Latin American Studies program at UT Austin has successfully promoted their work and engaged their audience before Twitter users even read the article.
While Twitter is used in myriad ways by people all over the world, organizations and individuals within the realms of public and digital history are using the platform to promote and advertise their events, research, and work. By engaging the reader through photographs, hashtags, and links, these groups are finding ways to use Twitter to widen their audiences. However, there are issues with presenting history in such a cursory way. The first is the possible cheapening of the discipline. Twitter is often used flippantly, so using it as an advertising or promotional tool may signal to others that the organization or individual is not very serious about their work. The second issue is Twitter is not a universal tool. Not everyone uses social media, especially older people who may have more time and disposable income to actually visit an exhibit or attend an event. Nevertheless, in an increasingly digitized world, public historians are interacting with the public in new and exciting ways. With Twitter, they can connect with their audiences anytime and anywhere.